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Get to know LAFCO, with MAD Contemporaries « MAD Blog
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Get to know LAFCO, with MAD Contemporaries

What are your Tuesday evening plans? Tonight, a group of MAD Contemporaries will experience fragrance, wine, and chocolate pairings, guided by curator of olfactory art Chandler Burr and Jon Bresler, owner of Luxury Articles & Fragrance Company (LAFCO)- the purveyor of some of the most historic and distinguished body care and fragrance lines in the world.

Readers may already be familiar with LAFCO via Oprah’s Favorite Things 2012.  LAFCO is the brainchild of Jon Bresler, a self confessed high – end body care and fragrance “junkie”; a man obsessed by the rarest and the best the world has to offer. LAFCO New York started in 1993 as a way of realizing Jon’s dream to leave the legal profession and pursue his love of “haute” fragrance and luxury body care products expertly crafted in the European tradition. In 2002 Bresler opened his frist boutique in SoHo, which will host tonight’s event.  Below, Jon has shared a few insights into the fragrance industry.

Jon Bresler

Jon Bresler, owner of LAFCO

What is your earliest scent memory?  

My earliest olfactory memory has to be the scent of the wild spring daffodils at my childhood home.

How do you discern a great scent formula from an average one? What qualities leave an impression on you?

A range of olfactory “scensations” distinguishes an average scent from a spectacular scent.  When I smell a gardenia, I don’t want it to have just one note. A great formula has tonal ranges. Complexity is a quality that leaves an impression on me.

If you were to create a fragrance inspired by SoHo, what would it be like?

A fragrance inspired by Soho would at once be gritty and sophisticated. It would take you from the years ago of artists and cold lofts to the glisteing glamour that it has become today. The fragrance would blend cool notes of metal and brick with leather and patchouli and sweet woods.

Any advice for someone who would like to become more attuned to scents?

I always encourage people, from our employees to our customers to smell as many things as possible; fruits and herbs in their kitchens,  personal fragrances sold at drug stores and crowded department store counters and the niche hard-to-find colognes sold at stores like ours. All of this smelling will really allow one to see the notes and characteristics they like and they don’t. It allows someone to discern the scent that will work for themselves or their homes.

Ten years from now, what new developments do you image for the scent industry?

In ten years I think the use of headspace technology, computer syntheisation and digital recording of scents, will dominate. Scents one never imagined will be captured and created; no scent will be impossible to mimic.

As the holiday gifting season approaches, our Contemporaries have their eyes on LAFCO. In support of the victims of Hurricane Sandy, LAFCO has generously offered to donate 15% of the evening’s sales and silent auction proceeds from a donated Santa Maria Novella gift box to the  American Red Cross’ Disaster Fund in the greater New York region. 

Check back later for suggested pairings from Bresler & Burr and photos from tonight’s Wine & Design event. Cheers!

 
 

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